Logos

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Rebrand Projects

Best Buy

I opted to create a sleeker and more contemporary logo for the renowned brand. This redesign involved eliminating the price tag graphic and adopting a modern, streamlined font that aligns better with their identity as a technology-focused, forward-thinking company.

The logo now offers two distinct color variations, one for a white background and another for a darker background like their signature blue shade.

IBM

In 2018, IBM made a modification to their logo by transitioning from a 16-line design to a more streamlined 8-line version, with only minor adjustments to the font. I decided to undertake a rebranding of IBM's dated logo, given the company's consistent leadership in the tech industry.

I introduced a contemporary font while preserving the general line-based aesthetic. Instead of the well-known 8-line design, I opted for a more sophisticated 4-line font, maintaining the iconic blue color scheme.

Rebrand Ad Samples